2022 State of Sex Report

The State of Sex

In partnership with comprehensive market research platform, Pilot.ly, we surveyed 1074 people across the United States. We focused on age, race and ethnicity, gender, sexual orientation, attitudes and perceptions about sex, and political leanings.

28%
Gen Z
24%
Millennials
16%
Gen X
9%
Boomers

Generational Differences

We asked people how often they masturbate, and here’s the generational breakdown of people who report that they masturbate on a daily basis.
Interested in digging in deeper?
We analyzed our results by age, gender, race/ethnicity, sexual orientation, political leanings, and more.
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Gender & Openness

We asked people to rate how comfortable they felt talking to a partner about their sexual desires. Here’s the breakdown of folks who felt the most comfortable.
Almost half of men felt comfortable sharing their sexual desires with their partners.
45%
Just over one third ofwomen felt comfortable talking about their sexual desires with their partner.
37%
48% of Non-Binary / Genderqueer folks felt very comfortable.
48%

Sexual Orientation Differences

People who identify as straight have less awareness and usage of sexual products, sites, and services than people who identify as gay, lesbian, bisexual, and asexual.
Allosexism
Les
Circumcision
Allosexual
Bisexual
Fluid
Polysexual
Lesbian
Pansexual
Gay
Graysexual

Sex and Politics

We asked people about which communities they currently participate in or identify with, and we found some trends along political lines.
Left of center: more likely to engage in kink
Right of center: more likely to engage in nudism
More Sexually
Confident
Less Sexually
Confident
Impression Statements
If people felt their sexuality was "normal"
Openness talking to friends
Openness talking to a doctor
Strength Rank
1
2
3

What drives sexual confidence?

Accepting our sexuality as “normal” and being open to talking to friends and medical professionals about sex were key drivers of feeling sexually confident.